Aug 01, 2022
In Beauty Forum
According to statistics, in 2016, the total box office of films nationwide was 45.712 billion yuan, a year-on-year increase of 3.73%; the number of moviegoers in urban theaters was 1.372 billion, a year-on-year increase of 8.89%; according to the Buy email list statistical forecast of Analysys data, the domestic film market will break through in 2019 90 billion. At the same time, the non-theatrical movie market is also relatively large. The movie section on Douban is the most popular section. So far, 16,287,885 people have paid attention to the topic of movies on Zhihu. On the other hand, according to a survey by the Penguin Think Tank, whether post-95s or non-post-95s users like movies and TV dramas, the top categories of video websites are also ranked high. All kinds of data show that the movie and its surrounding markets have a large scale, but compared with the huge movie market, there are not many products that mainly promote movie content in the scope of mobile applications. Searching for the keyword "movie" from Peadoujia, the top rankings are almost all movie information, movie ticketing, and movie reviews represented by "Cat's Eye Movie". video applications. Therefore, on the whole, the market has not yet reached the Red Sea, and the prospects are acceptable.