At this point it is interesting to recognize that the categories that have bought the most online in this period are: food delivery (40 percent), fashion (30 percent), supermarket (28 percent), household cleaning products ( 26 percent), and electronics (24 percent). With these figures, it is not surprising that, according to AMVO forecasts, in this edition of the phone number list Hot Sale, 7 out of 10 online consumers participate in the promotional strategy, because 80 percent are looking to take advantage of offers and discounts, where a greater interest in household and cleaning items is expected, as well as first-use products such as medicine and food in the context of the health emergency.
A giant returns and a strategy that failed? With this prelude context, it is not surprising that Walmart decides to return to this promotional initiative after two years of absence. The return of Walmart to the Hot Sale was confirmed this Thursday to phone number list Forbes, where it was detailed that from the early hours of next Saturday, May 23, and without giving more details, the retailer will participate with its Walmart, Sam's and Bodega Aurrera brands. With this, everything seems to indicate that the Hot Days promotion would be suspended. This program is about the omnichannel strategy with which Walmart seemed to respond to its competitors and to Hot Sale itself. At that time, Gabriela Buenrostro.
Who was deputy director of Corporate Communication at Walmart de México y Centroamérica, highlights that this was “a disruptive proposal called Hot Days and it is the first time it has been presented, understanding the phone number list purchasing behavior of our customers. ”, while highlighting that “the great difference is that Hot Days not only gives you irresistible offers and prices online, the disruptive bet is that we make available to our customers and partners our more than 2,300 stores that we have in Mexico. So, from the understanding of purchase that today can be from your cell phone and ask for it to be delivered to your home, or go to the store to take it right there, or order online and have it delivered to your office, this is our omnichannel commitment” .