You just have to consider that today there are jobs that did not exist 10 years ago, for example, Community Manager, Social Media Manager, Influencers and others related to the digital age. For its part, digital marketing is a strategy complement that focuses on positioning a brand in the online world. It may not be easy for everyone, since the c level email list type of strategies here differ from the traditional ones due to the number of channels and methods. According to a study carried out by Wearecontent , 80 percent of companies worldwide consider that they have found in content marketing the vehicle to build audiences. Related notes 3 types of clients that can help position a brand.
Combine strategic and operational marketing correctly. SMEs: Project the future of your brand and make it a reality! What is the c level email list importance of internet consumption? A study prepared by the Interactive Advertising Bureau (IAB) indicates that eight out of 10 Internet users in Mexico compare prices online and 7 out of 10 are included in their purchase decision by the reviews they read from other consumers. It happens that there are more and more portals or social networks that give way to more people deciding to make a purchase. According to Ironpaper , 43 percent of purchasing decisions are influenced by Facebook and Sales Force ensures that 31 percent of Mexican consumers say they use.
Instagram as their main source of inspiration for purchases. Factors to consider:Shopping is evolving as consumers define new levels of engagement: the seller-customer relationship is strengthened when the consumer feels engaged. 64 percent of consumers tend to make a purchase with a specific brand in mind, which develops loyal relationships that are reflected in sales. The path of purchase of consumers is moving to the edge of the c level email list channels, priority of suppliers: the study specifies that the increase in the point of sale drives the consumer to use up to eight channels of communication with companies. Even 41 percent of consumers use mobile wallet, 37 percent use social networks and 22 percent use messaging applications.