Demography: gender, age, location and language; Devices: operating system and device model; Custom audiences: based on website activity, app activity or from a list. Targeting: keywords, interests, movies and TV shows, events, topics of conversation, and follower look-a-like audiences; Placements: the type of account you want your ads to be shown on. The targeting of Twitter is particularly interesting for online marketers. You can target who people follow, and what they talk about. These are targeting options that you do not have with Google, Facebook and LinkedIn, for example.
You can also retarget people from Twitter Ads who have seen and/or responded to a previous tweet of yours, expand or narrow your audience reach, and choose whether or things Singapore phone number list to not to include your own followers. Also important is that conversion tracking with Twitter is possible! Twitter has a so-called conversion tracking pixel. You can find this under the 'tools' section in the ad manager. More information on how to install it can be found in this guide from Twitter. Twitter ad types Twitter has plenty of options when it comes to advertising. Below you can see a schematic overview of all advertising options that Twitter offers. I will then further explain these options by explaining what they mean, what you pay for them and what you can best use them.
Twitter Advertising ads options Sponsored Ads (Promoted Ads) Promoted Ads are sponsored tweets. They are used by advertisers who want to reach a wider range of users or create engagement with their existing followers. All Promoted Ads are clearly labeled as “promoted”. In all other respects, Promoted Ads are just like regular tweets and can be retweeted, replied to, liked and shared. Promoted Ads appear in a number of different places within Twitter; At the top of relevant search results pages on Twitter; In the search results for a Trend Takeover; In your timeline, often in 2nd place below an organic post; On user profiles of people you follow.