Jonathan Allen, President, L&T Co. Jonathan AllenI think the SEO community will learn a lot more interesting things from RankBrain's emerging Photo Background Removing behavior in 2017. AI-powered rankings are going to lead to a highly personalized set of query-level ranking signals, which might seem like a massive challenge to the general SEO specialist's workload. But, I think we're going to be pleasantly surprised to find that the generalized list of impacting factors will actually be easier to understand than it has been for the past 10 years. In other words, I think we're going to see a much more malleable algorithm that's both more punitive and more rewarding. So my money is on really basic tactics like natural/organic link building working better than Photo Background Removing ever in 2017. I think that will turn out to be because RankBrain can actually test your site's ranking against a lot more queries users than was previously possible in computing.
AI solutions are trending towards concept aggregation, performing entity recognition calculations on a scale heretofore unknown, so I agree with people Photo Background Removing who say topical relevance is always more important than the individual relevance of the keywords. Nevertheless, basically RankBrain is still performing the same calculations that the base algorithm has always done, and links have always been the strongest signal, so I think they will remain that way. However, under RankBrain, the reward of an earned organic link could cause a moment of visibility on a broadly matching but different set of terms, which will produce a goldmine of relevant keyword data in Google Search Console. The similar but different terms that RankBrain will have Photo Background Removing tried to rank you for, even in completely invisible positions at the back of the index, will be useful enough to plan the next phase of your strategy to compete for topical relevance.
Due to the sociological theory of “weak links” (which has made its way into search engines), I believe you won't need to earn as many organic links to see moves in the right direction. Advertising Continue reading below This is the "good" news for the "white hats". And Photo Background Removing the 'bad' news is that I think 2017 will see the re-emergence of really sophisticated 'black hat' strategies. Basically, if it's not already made up, I'll bet my bottom dollar that we'll see competing AIs developed by the black hat community to rival RankBrain. But hey, the most fun part of SEO has always been debating different shades of gray anyway. Adam Audette, Senior Vice President, Organic Research, Merkle Adam AudetteIn my outlook, the trends of 2017 will fall into the following Photo Background Removing categories: Mobile Advertising Continue reading below The connection between device types will continue, resulting in richer and faster mobile experiences for users, thanks to advances in PWAs and article formats such as AMP.