With the acceleration of the aging process, the "silver economy" has gradually risen, and the elderly have also become fax number database the main force of "buy, buy, buy" in the second-class e-commerce platform, but there is a lack of many transaction guarantees in the second-class e-commerce platform. It is the consumption trap of many elderly people. So how do businesses attract older users? How to strengthen supervision? This article will analyze this, it is worth a look. Even though Generation Z has become the mainstream group in the consumer market, the corresponding elderly group is by no means vulnerable.
According to the "Rise of the Silver Economy - Online Consumption Report of Elderly Users in 2021" released by the silver-haired people are an important growth driver of the consumer market, and the online shopping sales of silver-haired people fax number database in the first three quarters of 2021 increased by 4.8 times year-on-year. According to Quest Mobile statistics, during the Double Eleven in 2020, mobile phone Taobao, JD.com, and b2b data other comprehensive e-commerce companies, users over the age of 46 increased by more than 13%. On major e-commerce platforms, reading glasses and black hair dye have become fax number database hot-selling products. The "buy, buy, buy" of the elderly has made a group of merchants, and the brands such as Foot Life and Power Step, which are deeply involved in the sub-category of elderly shoes, have become rich overnight. In 2018, the 6-year-old Foot Life achieved sales of over 100 million in a single day on the "Double Eleven" e-commerce festival, ranking first in the men's shoe category, with an annual revenue of 3 billion to 4 billion in 2020.
The vast commercial space has fax number database prompted more players to enter the game. "The Rise of the Silver Economy - 2021 Online Consumption Report of Elderly Users" shows that in the first three quarters of 2021, elderly health services, clothing for the elderly and other commodities increased by more than 10 times. The aging electronic product market has also gained momentum, and many brands have launched products such as mobile fax number database phones and computers for the elderly. In order to win more elderly users, a large number of merchants have started second-class e-commerce marketing. They put information flow advertisements on portal websites such as Tencent and Net Ease, as well as short video platforms such as Douyin and Kuaishou, so that users are constantly being "Amway" when they are reading news and short videos.