The contemporary world is permeated by social networks . It is where many people get information, see family photos, interact with friends, discuss the Clipping Path Service controversies of the day and, of course, follow the news of the brands they admire.
That is why Social Media Marketing is essential. Businesses that want to communicate and engage with their audience will need to be on Facebook, Instagram, LinkedIn, and more recently, TikTok.
Each social network, with its particularities, audiences, formats and languages, offers different possibilities of action for brands. So, it is necessary to know the platforms and make a marketing plan on social networks that is aligned with the objectives of your company.
Next, we will better understand how to sell on social networks and how to act on each platform. We will address the following topics: