That was the case before but it s much more important now and it won t go away again I think in the future it will be about picking up every person in the communication and media world in which they are. For the grandmother this can be the brochure at the institute on site while the year old mother searches on Instagram with her smartphone. It s important to tie it all together. And beyond that I think a lot of people have learned that they can t avoid the whole online space anymore. If we now take a look at the current marketing year what is it that is particularly on your mind This year we want to continue our online activities. This also includes successfully conducting online events which are an important means of public relations for us.
In a very pragmatic way we simply carried out three test events whatsapp mobile number list which were also very successful in the past due to the room capacities alone we could have a maximum of people for a teacher training course and now it s suddenly to The focus this year is on developing concepts.For our partners we choose a way that they can take matters into their own hands if they dare but also that we support those who are initially reluctant. We have a strategy of dovetailing centralized and decentralized measures We will carry out central teacher training courses because that was very successful and then make them usable for our local partners. We then do all the invitation management and the application both centrally and locally so both can actually benefit from it.
On the other hand if you think about internationalizing your offer what strategies and tactics do you follow when you want to reach new customers On the one hand we use online advertising but a lot also happens via networks In Germany it already plays a major role that there is a good network of schools and other multipliers teachers are often the first to discover a child’s learning difficulties. So while certain areas in your company are going digital will this very personal contact continue to play an important role for you From our experience personal contact is particularly important in a therapeutic context you can t completely ignore it.