The problem that Facebook is now facing in the face of agencies and advertisers has charged a million-dollar bill that will hit its income. The problem that Facebook now faces in the face of agencies and advertisers has taken its toll. The boycott sang towards the social network as an advertising platform already has a number of losses for the empire of Mark Zuckerberg. The wealth of the American businessman was reduced by 7.2 billion dollars due to the disbandment of many companies and agencies, while Facebook shares fell 8 percent at the close of trading on Friday, according to Business Insider. These losses are the result of the campaign, which was launched on June 19, after Facebook's refusal to remove.
And denounce a publication issued by Donald Trump, in which he threatened protesters who spoke out against Trump. violence due to the phone number list Floyd. The campaign seeks to put pressure on Facebook to incorporate stricter moderation policies that are applied uniformly for all users regardless of their political or social weight. Beware of Black Friday deals. Big brands have joined this movement. The first to join were companies like North Face, Verizon, and Hershey Co, which in recent weeks have announced that they have paused or stopped their advertising investments on Facebook and other social networks until things change. To these was added Unilever, a brand that in recent days indicated that.
Given our framework of responsibility and the polarized atmosphere in the United States, we have decided that from now and at least until the end of the year, we will not publish brand advertising on the platforms of Facebook, Instagram, and Twitter social media newsfeed in the United States,” as “continuing to advertise on these platforms at this time would not add value to individuals and society.”These figures, with the number of companies to reduce or their advertising investments, will simply get bigger in the following quarter, which is not good news for Facebook or Twitter when we consider that they are facing the threat of a platform that seems to go with everything to get a large part of the advertising cake: TikTok.