This article is an analysis report on competing products of Catching Fish and Roaming Whale. The author analyzes their advantages and disadvantages from the perspective of market strategy, product design, and operation, and puts forward my own suggestions. Table of contents: Market and product introduction marketing strategy product design Operational perspective Summarize 1. Market and product introduction 1.1 Market In recent years, the scale of the domestic book retail market has been expanding year by year, and at the same time, the second-hand book market has gradually begun to receive attention from all aspects of investment. Even though the growth rate of the entire pan-tech industry has slowed down since 2018, the second-hand book market has
grown against the trend in the capital winter. At present, the bibliography circulating in the entire second-hand book market only accounts for 5% of the stock market (2018 data). For second-hand book platforms, such a large space for market development is not only a golden opportunity for development, but also an unprecedented challenge. This article will compare phone number list and analyze the currently popular second-hand book platforms, "Catch Fish" and "Whale Whale", to find out the differences in their product strategy, design, and operation. 1.2 Products 1.2.1 Catch more fish "Catch more fish" was launched in May 2017. The logo is a simple image of a cat eating fish. It mainly provides users with services of selling and buying books through WeChat service accounts and small programs.
slogan: "Really good books deserve to be read twice" Catch more fish logo At present, the APP of Duoyuyu has been launched in the App Store and Android market, and the Alipay Huabei function has been opened. At the same time, the products that catch more fish are no longer limited to second-hand books, but are developing towards diversified e-commerce platforms. 1.2.2 Roaming whale "Roaming Whale" was launched on November 15, 2016. It is similar to the bus