There are many ways to improve your website and maximize user experience. This includes providing your audience with relevant information, related photos or videos to support text, easy-to-navigate web pages, or a mobile-friendly website setup. SEO leads to a better user experience All this leads to a better user experience. This translates to more clicks, more leads, better brand recall, and higher conversion rates. This is what search engine sites look for, improving your search rankings. 2. SEO is a main source of leads Inbound strategies are the most effective and successful source of leads among Business to Business (B2B), Business to Customer (B2C), and nonprofit organizations.
Inbound includes search engine optimization, social media, content marketing, referrals and more. If you're not getting leads from your SEO tactics, you need to review your activities. Another market player might get your piece of the pie. Infographic of main source of leads by type of business 3. SEO Brings Higher Closing Rates Statistics have shown that an average company banner design close rate of 14.6% is achieved from SEO leads, compared to 1.7% leads closed from outbound leads. Reaching out to customers (prospects or prospects) often leads to lower conversion rates. While SEO leads, when a customer does the actual search for your product or service, leads to a higher conversion. These people doing their research online already have a specific requirement and goal in mind.
SEO results towards a higher conversion rate Ranking your site well on all search engine sites can guarantee you high conversion rates. Your target market will become more aware of you as long as you maintain your top position. As customers become more familiar with your brand and their product/service knowledge increases, there is a great opportunity for customers to complete the transaction with you. 5. SEO promotes better cost management Search Engine Journal reported that inbound leads can actually reduce the cost of lead generation by 61% compared to outbound leads. SEO reduces advertising costs. When you already have a better ranking, you don't need to pay per click or advertise your page. You will stay above the rest of the search results as long as people click on your search links.